About

Built by Berry exists to fix the systems behind operational drag.

Daniel Berry and Misha Buckelew lead the firm together. The model is simple: understand where work is breaking down, fix the systems behind it, and keep the business side and technical side moving in the same direction.

Leadership team

Built by Berry

Technical leadership for the systems causing drag.

Operational leadership for the work falling between teams.

Built for companies already feeling pressure in how the business actually runs.

Daniel Berry

Systems architecture + technical leadership

Misha Buckelew

Operational leadership + business alignment

Daniel Berry

Systems architecture. Technical leadership. Delivery.

Daniel works in the layer where product companies usually start to strain: internal platforms, integrations, workflow systems, reporting foundations, and the operational tooling the business quietly starts depending on every day.

He leads the systems side of the work: architecture, technical tradeoffs, execution strategy, and delivery decisions that have to hold up under real business pressure.

Misha Buckelew

Operational leadership. Business alignment. Communication.

Misha brings the operational and business leadership side of the firm: helping leaders, operators, and teams get clearer on alignment, execution, communication, and the friction that keeps good decisions from turning into good outcomes.

She leads the human and operational side of change so the work does not stop at system design. The result is stronger follow-through, cleaner alignment, and better execution around the systems being built.

Decision rule

Fix the real bottleneck.

Working style

Keep communication direct.

Build target

Build for operational reality.

What That Means In Practice

Operational clarity and systems execution working together.

Systems lane

Technical execution built around operational reality.

APIs, internal tools, workflow systems, data pipelines, and automation designed to hold up under real business load.

Operations lane

Leadership clarity where execution keeps stalling.

Operational leadership, communication, and alignment support when the business side of the work is creating drag around change.

Why it works

Better implementation because the business and systems move together.

Stronger systems are easier to adopt when operational leadership and technical execution are aligned from the start.

Start Here

Built by Berry is not trying to be the right option for every kind of project.

The fit is strongest when the business needs better systems behind the scenes, not a lighter layer of general web work.

Best next step

If the problem sits in operations, integrations, data movement, or internal tooling, bring it through directly and we can assess fit quickly.

Start a Project See How We Work